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Moat Seeks to Reshape Metrics Tracking

Analytics firm Moat is looking to completely overhaul the way buying and selling online ads works. Their plan? To “build the currency for digital advertising,” in the words of co-founder Jonah Goodhart. In order to create this new standard currency Moat is devising a way…

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Billions of Internet Users Exposed to Malware

A recent malware attack targeted multiple websites that see billions of visitors daily. The malware, known as ransomware, was delivered through a number of ad networks used by the New York Times, the BBC, and the NFL, among others. Ransomware allows an attacker to “hijack”…

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Swedish Publishers Unite Against Ad-Blockers

Nearly 200 million people globally use ad-blocking software, and online publisher frustration has reached a tipping point: 90% of Swedish publishers have collectively decided to block users who have ad-blocking software installed. This is a decision that could have huge ramifications for digital advertising, and…

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Supercookies: Not a Delicious Treat

In a perfect world, the only time someone would hear the word supercookie is when another person is asking them “would you like a delicious supercookie?” Sadly, our world is far from perfect. In this world a supercookie is much like a normal internet cookie, except…

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Waste and Fraud in Programmatic Buying

It’s the age of automation. From the stock market to national security, algorithms seem to be running the world. Accordingly, ad-buying has followed suit, and now marketers have their very own algorithms with which to buy ad space – and it’s become a very popular…

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Hot Trends in Email Marketing

Did you know that automated emails can help you achieve a 152% higher click rate? How about the fact that birthday emails can increase conversion by 60%? Email marketing continues to be one of the most effective tools in a marketer’s arsenal, making it increasingly…

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How Will Hummingbird Affect Your SEO Strategy?

Google’s recent animal-associated algorithm updates have wreaked havoc with the SEO community. Panda and Penguin, two recent rollouts targeting spam, caused widespread panic and affected income and forecasting for sites relying on their ranking within Google’s search results. Not so the case with Hummingbird, the…

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