Every business has a story of how it all began. If you are a business that has a hard time posting content to your blog, company Facebook Page or Twitter – start by telling your story. Social media is one of the most engaging tools out there and it is a popular place where people...
Today, Facebook ads have had the ability to drive sales, which have several advertisers today realizing that they should begin to “fish where the fish are” says Stephane Le Viet, CEO and founder of Work4 Labs. Not only can Facebook drive sales, they can recruit new people to your workplace. Each day, 526 million people...
Amanda Hinkle, senior digital marketing strategist at Strongmail suggests ways businesses can impact their email campaigns. Her example shows how effective email targeting is and why can influence members (e.g. registering for a conference). Keep in mind when you are targeting your audience, that many engage at different times, making it harder to reach them...
One of the most important factors when building your audience is “turning relationships into advocacy.” Many businesses want large audiences to engage and spread the word about their products, but to actually get people to talk about your product, you need to first ask yourself why you, the company owner would buy your product. Ted...
How do you manage your social media community? Debbie Hemley, social media consultant and blogger reveals 26 ways to properly manage your social media communities. One helpful tip Hemley covers is being “original vs. saying what everyone else says.” Today we hear the key to social media success is “creating valuable content,” – truth is,...
While brands today focus on broadcasting campaigns and trends through social platforms like Facebook, Twitter and Pinterest, many overlook a marketing tactic that could potentially further engagement: narrowcasting. Allegra Tepper, Mashable’s editorial intern believes, “Narrowcasting marks an emerging trend by which consumers are sharing content with smaller, more selective audiences. In contrast to broadcasting, narrowcasting...
If your business believes creating valuable content is the only strategy for driving viewer engagement, you’re wrong. Many brands today create and join social media communities, but do not use the network to its benefit – the platform becomes stale when there is no engagement. An easy way to spread your valuable content is sharing...
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