Email Marketing: Optimizing Your Website is Crucial

Your copy is written, your design is approved, your lists are pulled and your campaign is ready to send. Missing anything? How about optimizing your website for the ways today’s customers respond? With more people relying on mobile platforms, social sharing, and other “non-traditional” methods of content consumption that are entering the mainstream, it’s important to make sure your website accounts for the user experience.

BtoBOnline.com has some tips to make sure you get the most out of your emails, newsletters, and social media campaigns.