It’s a challenge to grab your customers’ attention in a world awash and oversaturated in marketing messaging. You have your go-to that cut through the clutter and worked wonders with your response rates when it was fresh. However, there can be too much of a good thing. From takeover ads to roll-overs to the #hashtag #craze, once-effective marketing tactics can rapidly become ineffective.
Thanks to DM News, here’s a quick review of eight marketing tools that we, as marketers, should use in moderation.