Content is King – and the Budgets Prove It

Digital marketing has driven home the importance of content, as marketers strive to keep customers engaged and drive brand awareness. According to an August 2013 survey of marketers in North America from Unisphere Research, these benefits topped the list. With these aims in mind, marketers are certainly putting money behind them: 48% of respondents reported devoting at least 10% of their budget to content creation, with 19% of marketers allocating 25% or more.

Read more from e-Marketer.