Content, Social, and SEO Lead Budget Increases

With the fourth quarter nearly upon us, and budget season approaching full-swing, Marketing Sherpa has a graph from their benchmarking survey that many marketers will find valuable this time of year. According to their Marketing Benchmarking Survey, an astonishing 64% of marketers plan to increase their budget’s allocation for content marketing. Landing page optimization (60%), Website upgrades (60%), social media (54%) and SEO (52%) round out the top 5.

For more background and the full graphic, please visit MarketingSherpa.com.