Google’s recent animal-associated algorithm updates have wreaked havoc with the SEO community. Panda and Penguin, two recent rollouts targeting spam, caused widespread panic and affected income and forecasting for sites relying on their ranking within Google’s search results. Not so the case with Hummingbird, the latest tweak to the search giant’s algorithm. Rather than directly affecting results, its target is refining results through understanding the search terms by attempting to understand the searcher’s intent.
MarketingProfs has a full roundup on what you’ll need to know to keep your rankings high through 2014 and beyond.