Worldwide Ad Spending Spurred on by Digital and Mobile

According to a new report by, ad spending worldwide in 2013 will grow by 2.8% to over half a trillion dollars, mostly by increases in ads served to mobile devices, as well as healthy spending in the digital arena. In their report titled “Global Media Intelligence Report,” digital ad spending will reach $117 billion, a rise of 13% over 2012. Within digital, mobile ad spending is forecast to rise by almost 80% to $15.8 billion.


Download the report from eMarketer here (registration is required).