Did you know that automated emails can help you achieve a 152% higher click rate? How about the fact that birthday emails can increase conversion by 60%?
Email marketing continues to be one of the most effective tools in a marketer’s arsenal, making it increasingly important to be aware of new developments in the channel’s use. For example, the incredible effectiveness of automation: want to save time and increase conversion? Automate. Want to increase brand loyalty and awareness? Personalize. It is becoming more and more clear that automated, personalized messages help to nurture leads and increase revenue.
Visit MarketingProfs to read their full article on 5 hot trends in email marketing, including mobile optimization, personalization, and interactivity.