Featured Articles

Using Social Media to Gain Qualified Leads

Date: January 7, 2011

For years marketers have been accustomed to sending one-way messages to their prospects, talking at them and not with them. Social media has fundamentally changed the way people are communicating, and to successfully integrate social media into the marketing mix, marketers need to join the conversation. Lead generation through social networks is all about pull marketing; by creating positive interactions and sharing valuable information, you cultivate an organic desire for more information. Because users voluntarily congregate and segment themselves within social networks based on interests and affiliations, it is the perfect place for marketers to communicate with their target audience.

Quick HTML Tips to Improve Email Deliverability

Date: January 6, 2011

There are many variables that affect email deliverability, but one that’s often overlooked is the email’s HTML code. Seemingly innocuous things can severely impact whether your email will get to the inbox or be seen as spam. In this light, we’ve assembled simple tips you can use to improve your email templates and increase deliverability.

Triggered e-mail: Extending the life cycle of multichannel campaigns

Date: January 5, 2011

Event-based and behavioral (triggered) e-mail marketing is a great way to continually communicate with prospects and customers and to extend the life cycle of any campaign, whether it is traditional or interactive. As long as the messaging gets respondents to visit your Web site, and you are able to get them to opt in with a free offer or other premium, you’re in business

Optimize Your PDFs to Generate Better Search Results

Date: January 4, 2011

PDF documents have become extremely common place in day-to-day business. However, they are frequently overlooked as an SEO tool. In the SEO world content is king. Therefore, if you are posting a PDF document to your site, you should make sure it’s optimized so that the search engines can read them.

5 Easy Ways to Track Your Campaigns

Date: January 3, 2011

1. Web Analytics: use your current analytics software or sign up for a free Google Analytics account. This will enable you to track how many people are visiting each page on your site and pinpoint which campaign they are coming from.

What to Look Out For in 2010

Date: January 2, 2011

Social media – it’s here to stay!
People are spending more time than ever on social networking sites (Facebook estimates that roughly half of its 300 million users log in to their account everyday) and the ad dollars are following suit. A study conducted last year by Equation Research found that 59% of companies already use social media and an additional 28% plan to implement it this year. Furthermore, 25% of companies said that they plan to “significantly” increase spending for social media, compared to 3% of companies that plan to increase spending for TV and 1% that plan to increase spending for print. Bottom line, if your organization isn’t already leveraging social media, they’d better start in 2010. It’s becoming an increasingly important channel and if you don’t start paying attention, you’ll be left in the dust.

10 Tools for Social Media

Date: January 1, 2011

With up to 266 million Facebook users (O’Reilly Research) and around 44.5 million unique monthly Twitter visitors each month (comScore), it has become undeniable that social media is here to stay and can greatly impact the success of your business.