“Your list isn’t just a collection of email addresses—it’s a collection of people who’ve shown interest in your product or service,” says Carolyn Kopprasch, Emma Inc.’s Agency Relations Associate. Similar to social media, email marketing is an excellent way to reach your audience. Email marketing allows businesses to engage with consumers in an interactive way [...]
Is timing everything when it comes to posting content on social media sites? According to bit.ly, it is. Data reported from the company has answered many questions on when you should post content to social media platforms. So when is the right time? To get the most successful results for your brand, bit.ly reported that [...]
What is the best way to leverage your company through Facebook? The answer, according to Peter Shankman, an entrepreneur and venture capitalist is: less is more. The consumer should always be the most important factor, because ultimately as Shankman states, “they do your PR for you.” Instead of constantly trying to market brands, companies should [...]
In this article, Curt Finch, the founder and CEO of Journyx, gives his insight on how businesses can avoid being a menace to consumers on Twitter. Finch mentioned Twitter received 55.17% of total media attention in the first quarter of 2012 – putting Twitter in the lead. Today businesses worldwide are finding ways to market [...]
Jamie Anderson, Director of Global Solutions Marketing, shares just how important context is when it comes to marketing a brand. Anderson believes consumers are the key in growing companies. He states, “Providing great customer experiences is only possible when there is a total appreciation of the surrounding context.” To engage audiences, Anderson says the significance [...]
In this article, Jodi Harris, a valued contributor to Business 2 Community reveals ways to ‘kick-start’ your content marketing with video and social media. Video and social media has grown through the last few years – allowing brands and companies to engage more with audiences. Since video and social media are growing, Steve Rotter, VP [...]
Chuck Longanecker the founder of Digital-Telepathy believes visual storytelling is the breakout trend this year. Today, social media platforms such as Facebook Timeline, Instagram and Pinterest are instilling brands to think and act more visually. In this article, Longanecker explains how visual effects can impact your content marketing plan through websites and apps. Read more [...]
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