Solspot plans to serve up ads and editorial content tied to visitor preferences and geographic location. The company, recently named as the official surf forecaster for the 2012 American Pro-Surfing series, will launch the redesigned site Monday....
Consumers who sued Hulu for alleged privacy violations are urging a federal judge to reject the company's argument that it isn't covered by the federal video privacy law. Hulu's contention that the Video Privacy Protection Act only applies to brick-and-mortar stores is "disingenuous at best,"...
Is there more to General Motors' decision earlier this week to pull its paid ads from Facebook than meets the eye? Pivotal Research analyst Brian Wieser thinks so. he postulates that GM was signaling that it's willing "to walk away from any negotiation with any...
What do marketers pay for when buying click-to-call mobile ads? Up to 76% of mobile display ad calls are accidental clicks or "pocket calls" that can waste a brand's budget, according to a Marchex study. Only 14% come from existing customers, and 10% from new...
By the time you read this, the Zuck and his various expat cronies will have so much money that they can tell GM where to put their ad money for the next 20 years. But one wonders if Facebook's loss of paid advertising from the...
Sensing an opportunity in developing content around subcultures, Ben Silverman and IAC's Electus have partnered with Tyrese Gibson's HQ Productions and new production studio DiGa to bring the lives of a group of Asian-Americans to the masses in a new online video series called "K-Town."...
Finding the return on investment from Facebook ads is a continuing source of concern for advertisers that are looking for answers on what they get in return for spending millions of dollars to advertise on the site. It has become clear through General Motors' decision...
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