On Friday, investors across the board “liked” Facebook on a day when stocks generally traded mixed in what has turned out to be a choppy trading session ahead of the weekend. Facebook traded above $40 after an initial 10 percent spike in its first...
Android apps on the Windows phone? Looks like it’s happening in the near future. That’s according to a new report today highlighting how Microsoft may put to use new patent technology that will let users experience applications from competing operating systems like iOS and...
Mobile is far behind online technologies when it comes to tracking and providing the data sets necessary for an equivalent RTB economy. But mobile also changes some of the terms of ad targeting, promising a rich layer of location data and perhaps different ideas of...
A Exponential Interactive, the global digital advertising company, has appointed SandyA ShanmanA as General Manager, Mobile, to run its newly launchedA AppsnackTM, A advertising division that provides in-app, rich-media brand engagement solutions for brand advertisers....
Popularity in the Apple App Store is relative. According to new calculations from Distimo, it takes takes 25,300 downloads a day for a free iPhone game to crack the top 25 in its category, but only 300 downloads a day in the weather category....
At the IAB Mobile Engage conference in the UK this week, MediaCom Managing Partner for Mobile and Innovation Stefan Bardega said that 18% of the digital ads from the company now are being viewed by consumers on mobile devices. The increase has been staggering, up...
The biggest initial public offering in recent years will take place today on Wall Street. After years of rumors about an inevitable IPO, Friday, May 18, 2012 delivers the moment of truth for the largest social network on the planet. “If the Facebook IPO...
Click here to Receive our e-newsletter