Rather than offering a traditional blanket "thank you" or a discount or promotion for reaching two million Facebook fans, AT&T will take two full days this week to celebrate a number of its fans individually ... and through song....
Resource's core target audience is women 35 to 45, typically married and with children, who are affluent, have "holistic" lifestyles and tend to be "thought leaders," reports Larry Cooper, senior marketing manager for Resource. "These are women who have a sense of discovery."...
A Chevy Sonic will be awarded to both the 2012 Street League Champion and a Street League fan. Through an online contest, consumers can enter-to-win the same vehicle as the one given to the 2012 Champion....
Probably best known as a tourist destination for American history buffs, the City of Brotherly Love is going to be putting fine arts on its lapel with a campaign timed to the opening of the Barnes Foundation this week....
John Lewis is opening its first "shop within a shop" after partnering with luxury travel company Kuoni to offer travel shop concessions in its department...
Summary: When launching or re-launching a brand, companies tend to focus on customer reactions to their initiative. What will customers think? Will the brand create increased customer engagement and retention? How do we gain brand enthusiasts? While all valid and important questions, many brands fail...
Summary: Early in the Twentieth Century, the chairman of Quaker Oats said: "If the business were split up -- I would take the brands, trademarks and goodwill, and you could have all the bricks and mortar -- I would do better than you." PepsiCo may...
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