Publication: Brand Republic | Date: May 3, 2012
Brands rolling out catch-all "save the planet" initiatives, such as Procter & Gamble's 'Future Friendly' drive, will fall foul of consumer complacency, according to new...
Green Marketing
Publication: Brand Republic | Date: April 26, 2012
Marks & Spencer is launching a fashion initiative in partnership with Oxfam, fronted by Joanna Lumley, which is designed to encourage customers to recycle unwanted...
Publication: Brand Republic | Date: March 14, 2012
Unilever's Keith Weed appeared to strike a chord this month when he peppered his keynote address at the Advertising Association's Lead 2012 summit with calls for a more responsible approach to...
Publication: Brand Republic | Date: November 23, 2011
Unilever has published its Five Levers for Change strategy which will be used by its marketers to help shape its campaigns, as the FMCG giant aims to ramp up its sustainable...
Publication: Brand Republic | Date: November 1, 2011
Selfishness rather than altruism is the best way to drive a sustainable agenda, according to a panel comprising marketing chiefs from British Gas, P&G and...
Publication: Brand Republic | Date: October 12, 2011
EDF Energy has appointed Grey Group executive managing director Tamara Ingram to its Stakeholder Advisory Panel, which helps shape the company's business...
Publication: Brand Republic | Date: October 10, 2011
Unilever and Sainsbury's have launched a joint report that predicts the consumer goods industry will have sustainable products and services by...