Green Marketing

Publication: Brand Republic | Date: August 28, 2012

TUI Travel, the company behind holiday brands Thomson and First Choice, has revealed a three-year sustainability strategy to deliver 10 million "greener and fairer" holidays and to become Europe's most fuel-efficient airline...

Publication: Brand Republic | Date: June 28, 2012

The Cannes Lions Festival is a many-tentacled beast which in many ways defies summarisation, yet among the industry back-slapping, network squabbling and media one-upmanship along the Crosiette, I found one recurring ray of hope which could yet save our...

Publication: Brand Republic | Date: May 3, 2012

Brands rolling out catch-all "save the planet" initiatives, such as Procter & Gamble's 'Future Friendly' drive, will fall foul of consumer complacency, according to new...

Publication: Brand Republic | Date: April 26, 2012

Marks & Spencer is launching a fashion initiative in partnership with Oxfam, fronted by Joanna Lumley, which is designed to encourage customers to recycle unwanted...

Publication: Brand Republic | Date: March 14, 2012

Unilever's Keith Weed appeared to strike a chord this month when he peppered his keynote address at the Advertising Association's Lead 2012 summit with calls for a more responsible approach to...

Publication: Brand Republic | Date: March 14, 2012

Unilever's Keith Weed appeared to strike a chord this month when he peppered his keynote address at the Advertising Association's Lead 2012 summit with calls for a more responsible approach to...

Publication: Brand Republic | Date: November 23, 2011

Unilever has published its Five Levers for Change strategy which will be used by its marketers to help shape its campaigns, as the FMCG giant aims to ramp up its sustainable...

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