Media Buying

Publication: Media Buyer Planner | Date: May 17, 2012

Just short of its 30th birthday, Boston’s independent rock station WFNX (described as "iconic," "legendary" and "progressive" across the press) has been sold to radio giant/clearinghouse Clear......

Publication: Media Buyer Planner | Date: May 17, 2012

DirecTV customers will be able to bundle their video and high-speed Internet services, no matter where they live in the United States, through new agreements with satellite broadband providers ViaSat......

Publication: Media Buyer Planner | Date: May 16, 2012

ABC is “building on its momentum from the 2011-2012” season which included the No. 1 comedy (“Modern Family”), No. 1 drama (“Grey’s Anatomy”) and No. 1......

Publication: Media Buyer Planner | Date: May 16, 2012

ESPN presented its annual upfront yesterday, with a heavy emphasis on authentication, apps and delivering advertiser value. While the networks struggle to create social TV experience, CNN will likely......

Publication: Media Buyer Planner | Date: May 15, 2012

As video consumption increases and viewing devices vary, consumers are still using televisions most often to watch video, according to The Evolving Video Landscape study released by the Consumer......

Publication: Media Buyer Planner | Date: May 11, 2012

Deadline Hollywood has learned that after contracted negotiations, “The Office” stars Ed Helms (Andy), John Krasinski (Jim) and Jenna Fischer (Pam) have reached handshake agreements to......

Publication: Media Buyer Planner | Date: May 11, 2012

All of the major TV broadcasters hate the idea of bypassing televisions, but some of their local affiliates love the idea. All major TV broadcasters have joined forces to fight Aereo, “an......

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