Industry discussions of viewable ad impressions and cross-media platform comparability using common metrics have become more frequent and more intellectually robust as Making Measurement Make Sense (3MS) has continued. 3MS is the cross ecosystem initiative that is a joint undertaking of the ANA, the 4A's...
How an underdog became the market leader in the online marketing...
Survey measures tags from ads, analytics, email and social media...
Use these steps to build a landing page that will quickly communicate the key benefits of your offering and move people directly through to...
Understanding Facebook's data and its marketing and financial value in an interview with marketing data scientist, Rhonda Knehans...
Is a shift coming from "all-in-one" packages to "best of breed" single-functionality...
It's up to you to convince people to hand over the keys to their personal data...
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