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For SMBs Content Paves the Way for Lead Gen

For small and medium businesses, lead generation is often a primary focus. More and more often, content marketing the vehicle SMBs are using to bring these leads into the fold. According to a survey done by Business.com, three-quarters of SMBs in the US include lead…

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Five Ways to Improve Your Marketing

Everyone in the industry is looking for that magic bullet that will instantly transform their marketing strategy into the best, most successful strategy since Otto Frederick Rohwedder of Davenport, Iowa invented his automatic bread slicer. Target Marketing has a quick-read list of best practices you…

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Six Tips for Fitting Social into Your Schedule

Social is an increasingly important aspect of our professional lives, whether it’s developing your personal brand, part of your company’s marketing and communications strategy, or a vehicle for your content distribution plan. With our professional lives often packed from open to close, it can be…

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Three Strategic SEO Best Practices EVERY Marketer Should Know

Most aspects of SEO haven’t changed much over the past few years. It’s still rooted in delivering quality, relevant content, good page descriptions, keyword research and fast load times. What has changed? Mostly the approach companies take to tackling search engine optimization. MarketingProfs.com has a…

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Case Study: How a Small e-Commerce Site Attracted 293,000 Facebook Fans

Diamond Candles, a small candle retailer, launched in 2011 and offers scented, soy-based candles with a twist: each one has a ring at the bottom. The rings, worth from $10 to $5,000, and the chance to claim a moderate prize, helped the company grow. The…

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Worldwide Ad Spending Spurred on by Digital and Mobile

According to a new report by eMarketer.com, ad spending worldwide in 2013 will grow by 2.8% to over half a trillion dollars, mostly by increases in ads served to mobile devices, as well as healthy spending in the digital arena. In their report titled “Global…

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Content is King – and the Budgets Prove It

Digital marketing has driven home the importance of content, as marketers strive to keep customers engaged and drive brand awareness. According to an August 2013 survey of marketers in North America from Unisphere Research, these benefits topped the list. With these aims in mind, marketers…

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