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Social Element is Crucial to Content Marketing

With an increasing number of companies using content marketing as part of their marketing strategy, a large majority of them are using social media as a way of spreading their message. According to a study by Unisphere Research, 71% of marketers using content marketing use…

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What a Difference Five Years Makes: Email Marketing Since 2008

Based on a research study by email deliverability firm ReturnPath, the ways marketers are handling email signups has become increasingly simplified. Based on a comparison between 61 email subscription programs in 2008 and 76 in 2013, 33% of marketers require just an email address, compared…

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Case Study: How Positioning and Content Marketing Helped Launch a New Product

Construction software provider Maxwell Systems needed to cut back as the recession dried up new construction projects. However, even if sales and marketing efforts took a budgetary hit, one area on which they remained focused was R&D. ProContractorMX, a product that helps clients estimate costs,…

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Content, Social, and SEO Lead Budget Increases

With the fourth quarter nearly upon us, and budget season approaching full-swing, Marketing Sherpa has a graph from their benchmarking survey that many marketers will find valuable this time of year. According to their Marketing Benchmarking Survey, an astonishing 64% of marketers plan to increase…

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Video emails deliver superior ROI!

Today’s competitive digital world makes it difficult to get the consumer’s attention. Nothing connects people to a message as quickly as video. According to Gartner Research, Video Email Marketing offers a return 280% higher than traditional direct mail. According to a recent study by the…

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Email is Still Booming

Email’s dead….Long live email! According to a new study by Experian, released in their Quarterly Email Benchmark Study for Q2, email volume was almost 18% higher year-over-year compared with the same period in 2012. Open rates were more than 7% higher, and click through rates…

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Email Marketing: Start Empathizing

As marketers, one of the hardest things to do is to get into the minds of your customers. Understanding their needs, wants, interests, and even their personalities is crucial to making a good connection and building trust. Marketing Sherpa has an article on adjusting your…

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