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Streaming Media vs. Downloaded Media: What’s a Stream Worth?

Streaming music services like Spotify and Pandora are more popular than ever.  Users can stream tunes on their phones, laptops, computers, tablets, and more for a nominal fee.  But is there value in streaming vs. purchasing the songs you listen to – kind of like…

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Is Your Homepage Customer-Focused?

Your homepage is often the first point of contact between your company and your customers.  It’s important to maintain a customer-focused stance when communicating your company’s abilities to potential customers and clients, and maintain that stance throughout the relationship.  MarketingSherpa.com has a great article and…

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Retargeting Ads Show Potential

Have you ever searched for a product in your preferred search engine, and in a later browsing session saw ads about that product?  To the uninitiated, this could range from pretty cool to a little creepy.  To those in the know, this is retargeting.  In…

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Now Stretch That Marketing Budget!

Yesterday we wrote about ClickZ’s list of snarky best practices to use to waste resources and get the least out of your marketing budget.  Today, here’s the other side of the coin.  Here are ten (not sarcastic) ways to stretch a marketing budget that’s already…

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10 Ways to Blow Your Marketing Budget

As the summer winds down, and we enter planning season, budgets are front and center in most marketers’ minds.  Here’s a tongue in cheek list of tips and “best practices” to keep in mind as we roll out plans for our holiday and back to…

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Why There’s No Love for Google+, and Why You Should Probably Reconsider

According to a poll by MarketingProfs, marketers viewed Google+ as the one network they “Never Want to Hear About Ever Again”.  The reasons given were varied, and not exactly unexpected: inconvenient, too complex, lack of the marketers’ target audience, among others.  While these concerns are…

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Trim Some Costs from Your Next Direct Mail Effort

Even in the Digital Age, it’s remained the blue chip, rock solid element of most marketing strategies – direct mail.  Unfortunately, between rising postage rates, and increases in lettershop and materials costs, direct mail become a very expensive proposition.  There are ways to trim a…

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