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Embedded Facebook Posts: What’s It All About?

This past week, Facebook rolled out some new functionality, the ability to embed Facebook posts into your website. Currently being tested through a select list of sites (CNN, Mashable, Bleacher Report, and a few others), eventually, the ability to embed Facebook posts – and the…

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Know When to Say When: 8 Overused Marketing Tactics

It’s a challenge to grab your customers’ attention in a world awash and oversaturated in marketing messaging. You have your go-to that cut through the clutter and worked wonders with your response rates when it was fresh. However, there can be too much of a…

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Yahoo’s Recycling Program Means Late Summer Spring Cleaning For Marketers

Beginning on August 15th, Yahoo will begin recycling email addresses that have been inactive for more than a year, allowing them to become available again.  Unless a late-summer cleaning is undertaken, this could present a problem for email marketers.  As email addresses become recycled and…

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With Social Sharing, Mobile is Tops

According to research done by social media sharing platform ShareThis, users are almost twice as likely to share content through their mobile device than through their desktop. Interestingly, users are more than twice as likely to share Tweets via their mobile device, and almost four…

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Email Marketing: Optimizing Your Website is Crucial

Your copy is written, your design is approved, your lists are pulled and your campaign is ready to send. Missing anything? How about optimizing your website for the ways today’s customers respond? With more people relying on mobile platforms, social sharing, and other “non-traditional” methods…

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Twitter Overtakes Facebook as Business Favorite

New research released this week shows Twitter slightly ahead of rival Facebook as businesses’ preferred medium of social communication. 93% of businesses surveyed use Twitter to communicate with their customers vs. 89% who use Facebook as part of their communications strategy. Google’s YouTube was behind…

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Getting Value from Your Data Analytics

It’s one of the most elusive elements of marketing– effectively leveraging the marketing data you and your research team are tracking.  By compiling this data, you can see past performance and evaluate what works and what doesn’t.  But in the end, all this tells you is…

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